你能给我讲讲品牌-品牌的作用吗?
Could you tell me the function of a brand?
好的。
Yes.
品牌是用来区别一种产品或服务同市场上其他产品或服差异化务的。
*A brand is used to distinguish a product or service from others in the market. * A brand serves to differentiate a product or service from others in the market.
它还蕴含一种承诺，就是该产品或服务具有与众不同的某种特征。
It also carries the promise that a product or service has a certain characteristic which makes it special or unique.
我明白了。所以消费者会由品牌联想到品质。
I see. So consumers would associate the brand with the quality.
对。一个受到认可的知名品牌被公认为获有品牌特权。
Right. A well-known brand which acquires brand recognition is considered to have achieved brand franchise.
品牌特权?
Brand franchise?
是的。比如，消费者.，可能将名牌看作是一项重要的附加值，所以他们往往选择昂贵的名牌产品。
Yes. For example consumers may look on a reputable brand as an important added value, so they often select the expensive branded products.
